Senior Staff

ESSENTIAL FUNCTIONS

Website Management

1. Oversee the development, maintenance, and optimization of the company’s website, ensuring it is user-friendly, responsive, and aligns with the brand's objectives.
2.  Manage website content, ensuring it is up-to-date, accurate, and reflects the latest HRIS product features, customer success stories, case studies, and company news.
3. Implement and manage SEO strategies to improve organic search rankings, ensuring the website is discoverable by potential clients searching for HRIS solutions.
4. Monitor website performance using tools like Google Analytics, identify trends, track KPIs, and generate insights for continuous website improvements.

Social Media Management

1.  Develop and manage the company’s presence on key social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram, and others relevant to the HR tech industry).
2. Create engaging and informative content, including posts, infographics, videos, and articles that align with the company’s messaging and target audience.
3. Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and follower growth, specifically targeting decision-makers in HR and IT sectors.
4. Monitor and respond to social media interactions, engage with followers, and create conversations around HRIS solutions and HR tech topics.
5. Manage paid social media campaigns (e.g., LinkedIn Ads, Facebook Ads) to generate leads, increase website traffic, and build brand awareness.

Collaboration & Reporting

1. Work closely with marketing, sales, and product teams to align digital content and strategies with business goals and client needs.
2.  Assist in the planning and execution of digital marketing campaigns, promotions, and events to drive engagement and conversions.
3. Provide regular reports on website traffic, social media performance, and overall digital marketing KPIs, identifying areas for improvement.

Any duties that maybe assigned from time to time.

JOB SPECIFICATIONS:

1. Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
2. Relevant certifications in digital marketing, SEO, or social media management are a plus.
3. At least 3-5 years of experience in website management, social media marketing, or digital content creation, preferably within an IT or B2B environment.
4. Proven experience with website CMS platforms (e.g., WordPress, HubSpot, etc.) and social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
5. Experience with content management systems (CMS), HTML/CSS, and website optimization techniques.
6. Strong knowledge of SEO best practices and experience with Google Analytics, Google Search Console, and other SEO tools.
7. Hands-on experience managing social media accounts and creating content for LinkedIn, Twitter, Facebook, and Instagram.
8. Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating social media posts and website visuals.
9. Knowledge of paid advertising campaigns on platforms like LinkedIn, Facebook, Google Ads, or similar.